Once a semester, BIC opens its doors to curiosity seekers and invites them into the classroom to learn more about the MPS in Branding + Integrated Communications. Curious about topics such as Content Concepting, Brand Strategy, Multimedia Activations, Relationship Building, or Integrated Media Planning? Pick a class, pull up a chair, and be a BICster for a night!
>>Monday, Nov 6, 2023, 7-9PM
B3021 Internal Corporate Branding (Required course for PR track) S103
This course provides students with perspective and insight into how organizations articulate, educate and engage its internal stakeholders, particularly its employees, about the attributes of its brand, and how stakeholders can be empowered, guided and conditioned to embody and communicate it. Taught by BIC Professor Edward Ford, Managing Partner, Channel Sales at Medidata.